Exciting times are ahead for Jacksonville, as the Brooklyn neighborhood gears up for a transformative addition to its vibrant landscape. The Brooklyn Hub is not just a development; it’s a vision of what community, culture, and connection can look like in one of the city’s most historic areas. As the operator behind the beloved Southern Grounds and the highly anticipated Alder & Oak, we are thrilled to share our journey and the heart of this ambitious project by Restaurant & Hospitality Investment Group (RHIG).
A New Kind of Gathering Place
Located at 400 Riverside Avenue, this space is designed to be a true reflection of the community’s needs and desires. The Hub will be anchored by Southern Grounds, the Sky Bar and Alder & Oak. Southern Grounds is RHIG’s chef-driven coffee house that has gained tremendous popularity with coffee aficionados and foodies over the past 9 years, known as the best coffee shop in Jacksonville FL with sustainable and all-day fare. The Sky Bar offers an elevated craft cocktail experience and small plates with city skyline views, while Alder & Oak focuses on rustic, Aegean-inspired wood-fired dishes, all in a unique urban setting. Each concept brings its unique essence to the table while fostering a shared commitment to quality, hospitality, and innovation.
Brooklyn Hub - View from Riverside Ave
Celebrating Jacksonville’s Brooklyn Neighborhood
The Brooklyn Hub is designed to reflect the soul of Jacksonville’s historic Brooklyn area—a neighborhood known for its dynamic history and recent revitalization. In partnership with Cronk Duch Architecture & CD+urban studio, it will feature open courtyards, shaded loggias, and rooftop terraces designed to serve as vibrant spots for social interaction, culinary experiences, and more. It will draw on the architectural heritage of Brooklyn’s historic mid-century buildings, including the Catlin Studebaker and Terry Buick dealerships, serving as an urban oasis in the center of the growing Brooklyn neighborhood.
Our goal is to contribute to this neighborhood’s renaissance by providing spaces where people can gather, celebrate, and foster meaningful connections. We envision everything from bustling weekend brunches at Southern Grounds to elegant, candle-lit dinners at Alder & Oak.
Brooklyn Hub - View from Forest St
Anticipating the Future
The construction of the Brooklyn Hub is about crafting a space where community comes first. It’s a symbol of hope, a space where the community can find both comfort and inspiration. Whether you are stopping by for a morning pick-me-up at Southern Grounds or celebrating an anniversary at Alder & Oak, you will be part of a story that’s all about Jacksonville.
We can’t wait to welcome you to this new chapter. The Brooklyn Hub will be where memories are made, friendships are forged, and the flavors of Jacksonville are savored.
Here’s to the start of something special!
Our Partners:
About Restaurant & Hospitality Investment Group (RHIG)
Restaurant & Hospitality Investment Group (RHIG) is an award-winning collection of dynamic, chef-driven concepts committed to sustainability, community engagement, and exceptional hospitality. Guided by responsible sourcing practices and partnerships with local farmers, RHIG ensures that every hospitality experience supports both environmental stewardship and community well-being. Headquartered in Jacksonville, Florida, RHIG’s portfolio includes Southern Grounds, Blueberry Bakery, Oaxaca Club, Alder & Oak, and Rosetta Room, and continues to expand. For more information, visit www.rhinvestmentgroup.com.
Southern Grounds
Southern Grounds has always been about more than just a cup of coffee or a well-crafted meal. It’s about creating a place where people can take a moment to connect, unwind, and share. For more information, visit www.southerngrounds.com.
Alder & Oak: Modern Mediterranean
Alder & Oak represents the next chapter in culinary exploration - Aegean-inspired, wood-fired dishes, aspiring to elevate humble ingredients and bring seasonality to every dish. This new concept is rooted in a deep appreciation for refined dining while still feeling accessible and comfortable. Our menu will reflect the culinary tradition with local and internationally sourced ingredients, Mediterranean flavors and seasonal menu that highlight this unique culture confluence. Think bold, sophisticated dishes that showcase local ingredients and honor the aegean culinary heritage. Alder & Oak will set the stage for special nights out, private events, and experiences that linger long after the meal ends.
Recent news articles about this project: